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Name: Ryan Morgan
Nickname: FB_1007766473
Member since: 2009-03-13 14:46:15
Website URL: http://theycallmeslim.com
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Ditch the Pitch, JIMMY

March 13th, 2009 at 10:48 am

Indeed.

Social Media Marketing = Communication Arts.

And I personally think of SMM as just *one* tool available in the discipline of what I like to think of as Connections Planning.

Which is media agnostic.

And my primary interest, as of late.

Ditch the Pitch, JIMMY

March 13th, 2009 at 7:58 am

Insightful post, Jon.

Agree 100%.

Reminds me of this snippet on ’social media experts’ (which you may have linked me to):

‘As a communication and artistic skill, it is not solely the technical application of how certain elements work: but how certain elements work in conjunction with an audience.’

[from http://bit.ly/jUNP

This is Communication *Arts*. There are subtleties; it’s nuanced.

I can wield a hammer and nails — any tool — if need be. Just pounding away. But using them properly to create something of beauty is a craft. Practiced by artisans.

(The results *I* achieve, comparatively, are ugly and unpolished and people get hurt…)

Reminds me of that old Warhol quote (this may be a paraphrasing): ‘Being good at business is the most fascinating kind of art.’

Keep it coming.

With updates from SXSW, por favor.